Maksim Lisyanskiy

Chief Product Officer (CPO)
CPO with 10 years of experience scaling tech products in Retail, E-commerce, and Fintech. A data expert specializing in personalization and LTV growth through innovative platform solutions.

Work Experience

Lemana Pro (ex Leroy Merlin) Aug 2017 – Present
Chief Product Officer
Data Domain & Marketing Communications
  • Loyalty Program: Launched a major loyalty program (B2C & Profi). Result: 4.1% contribution to B2C turnover, projected 51B RUB additional GMV in 2025.
  • AI Recommendations: Implemented real-time recommendation models, renovation stage detection, and bot scoring, significantly increasing targeting precision.
  • Efficiency: Migrated communications to an external platform, reducing operational costs by 20% and implementing cascading trigger campaigns.
Lanit Technologies Jan 2017 – July 2019
Product Owner
Moscow Healthcare Department
  • Digitalization: Completely overhauled UX/UI and business processes for self-service terminals in Moscow clinics.
  • Optimization: Digitized budgeting and procurement processes for subsidized dental prosthetics, ensuring resource allocation transparency.
CleverData Jan 2016 – Dec 2016
Product Owner
  • Launched DMPKit (Data Management Platform), securing pilot projects with 4 major Russian companies.
  • Implemented the 1DMC standard for user profiling, covering 80% of Runet traffic with proprietary cookies.
Qiwi Sep 2010 – Aug 2015
Chief Technology Officer (Argentina)
  • Global Expansion: Launched the QIWI payment system in Argentina from scratch, overseeing the technical and strategic aspects of the project.
  • Management: Coordinated distributed teams across 5 Latin American countries (Argentina, Colombia, Peru, Chile, Panama).

Education

Universidad Abierta Interamericana, Buenos Aires
Information Systems Engineer (Bachelor)
Additional Education
MIPT: Mathematics and Python for Data Analysis
Bauman MSTU: Project Management (ANSI PMI® PMBoK®)